Meet the team behind the icons
Two founders. One vision. Infinite impact.
Iconic League Agency was founded by two top-tier marketers with deep roots in elite sport, brand strategy and media. Together, they created a model that unites talent management, brand building and cultural storytelling to shape a new league of icons.
Wim De Schutter
Co-Founder
Founder of PureFluence Agency
Former Marketing Lead at Red Bull, Nespresso, Ferrero and AB InBev
Wim brings over 18 years of experience in strategic brand development, lifestyle positioning and talent marketing.
He has built deep expertise in developing long-term brand strategies around UCI's biggest cycling races, including the Tour of Flanders, Paris-Roubaix and Liège-Bastogne-Liège, as well as orchestrating high-impact sponsorship partnerships with top-tier football clubs.
He is known for his strategic vision in positioning premium brands through compelling narratives and culturally relevant storytelling.
Specializations
Manu Leroy
Co-Founder
Former Marketing Director and CEO of the Royal Belgian Football Federation
Co-founder of The Missing Link Agency
Former Olympic Athlete (Hockey, Belgium)
Manu has 19 years of experience as a high-level marketeer and PR strategist.
He worked directly with some of Belgium's most iconic footballers, including Kevin De Bruyne, Romelu Lukaku, Jan Vertonghen and Dries Mertens, and knows how to build athlete visibility and relevance from inside the game.
What sets him apart is his unique perspective across all sides of the sports spectrum: brand side, athlete side, and rights holder side.
Specializations
Connect & Follow
Together, we created Iconic League Agency
connecting the world's finest brands with elite athletes to shape cultural icons